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With the iPhone 7 Plus, Apple have managed to raise the bar yet again. Featuring an all new, upgraded camera, longer battery life and water resistance, as well as the latest A10 chip, the iPhone 7 Plus is the fastest 5.5" smartphone available.
New 7MP front-facing camera. Love your selfie
The FaceTime HD camera is not only higher resolution, it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.
Two cameras that shoot as one.
iPhone 7 Plus doesn’t have just one entirely new camera system it has two. The same 12MP wide-angle camera that’s on iPhone 7 works with a 12MP telephoto camera that can get even closer. That means you can get higher-quality zoom from further away. And with an all-new depth-of-field effect (coming soon), portrait shots will look better than ever. Say hello to the world’s best photo op.
Photos for iOS. Bringing all your memories into focus.
You've never experienced your photos quite like this. The Photos app offers tools that let you find, share and remaster your photos in entirely new ways. And the Memories feature uses advanced search technology to sort your photos into albums and movies for you to enjoy -- without putting in any work.
Zoom into the future.
Thanks to the dual-camera system and breakthrough ISP technology on iPhone 7 Plus, you can now get super-sharp close-up photos and videos with optical zoom at 2x. And you can get even closer with improved digital zoom that lets you shoot at up to 10x for photos and 6x for video.
Depth of field allows you to keep faces sharp while creating a blurred effect in the background. When you take a shot with iPhone 7 Plus, the dual-camera system uses both cameras and advanced machine learning to make your subject sharp while creating the same out-of-focus blur in the background -- known as the bokeh effect -- previously reserved for DSLR cameras. So no matter what's behind your subject, it's easy to create a great portrait.
More colors. More true to life.
With a new, wide color gamut, the Retina HD display is able to deliver cinema-standard colors -- and our best color management to date. More shades of the color spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you're checking out photos of that perfect dress or Live Photos you took in the Caribbean, the colors will be so accurate, it will look like you're there.
The most powerful chip ever in an iPhone.
iPhone 7 is supercharged by the most powerful chip ever in an iPhone. It's not just faster than any before -- it's also more efficient. That's because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don't. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.