The LG 55SM9010PLA 55" Smart 4K Ultra HD LED TV features IPS 4K NanoCell display which gives you the deepest blacks and richest colours for images that leap off the screen. This is powered by the 2nd generation Alpha 7 processor. It cleverly analyses every image on the screen and adjusting the contrast and reducing graininess for a stunning picture. For the ultimate blockbuster experience, it supports several HDR formats including Dolby Vision and HLG. That means you'll get a huge spectrum of colour, making dimly lit dialogue scenes just as clear as explosive battle sequences. With LG's Magic Remote and ThinQ AI, you can access the channel or show you want with your voice. With Google Assistant, it's a hub for your smart home too.

NANOCELL TECHNOLOGY

It is the most advanced LED TV that delivers superior picture quality with enhanced RGB colour purity thanks to LG's NanoCell technology.

FILMMAKER'S VISION
The LG's 4K Cinema HDR trues to the filmmaker's vision with the support of most HDR formats. Be immersed in cinematic images with major HDR formats including advanced HDR by Technicolor.

SOUND

A great picture deserves great sound and with Dolby Atmos, you'll feel even closer to the action. Re-imagining your movie audio as a 3D experience, you'll hear aeroplanes as if they're overhead, and dialogue as if you're in on the conversation.